A report published by Jupiter Research projects online dating websites to grow at a rapid pace to 1.9 billion dollars of revenue in 2012, indicating that people are flocking more and more online to pursue romantic relationships. In 2007, they comprised more than 10 percent of global web traffic. Piper Jaffray has more conservatively estimated that these revenues will reach $1.65 billion in 2012. The revenues for dating portals derive either from subscription or ad based models that offer free online dating services, with many gathering revenues from both streams. According to another study conducted by Chadwick Martin Bailey, in the year of 2010, 17% of couples who married actually met on the web.

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